I worked successfully in New York City for 11 years prior to starting my business as a photographer. When it came time to start my corporate photography business I wanted to honor my father and carry on the H&Co name and the business mindset he taught me. Sadly, he left us too early 18 years ago, but I know he watches down on me every day and is proud that I am able to share so much I learned from him with all of my clients.
A lot has changed since my father ran a business many years ago. Clients and client relations are much more visible these days via websites, social media, and email. It is imperative now more than ever that no matter the business, you connect with your client from the start. A lot of times those first connections can be just a simple email or someone looking at your website, social media, or LinkedIn page. This is where relationship strategies start: from that first point of contact.